Manipulating type on a path is one of the most useful, yet sometimes tricky, aspects of Adobe Illustrator. How do I move type on a path from the outside of an object, to the inside? How do I align the text to the inside, or convex, part of the circle? The Adobe Illustrator Type on a Path Tool does indeed initially place text onto the outside of an object’s path, creating a concave text effect. This technique is especially useful for creating circular text-based logos. However, the option for aligning the text to the bottom of the circular shape, so as to create a convex effect is not always obvious to new users of Adobe Illustrator. The solution is actually very easy.